But we maintained our UX research habits. We dig through why he felt this way and why he didn't mention the app before.

It turned out that he felt like it was part of his identity: his hobbies are quite technical and he likes to take time to set up this kind of stuff at home. He knew his wife enjoys when something gives her value out of the box, without requiring an extensive setup.

In a nutshell, they are fitting the 2 Dashlane personas: Tech Pro and Tech Minimizer. This interview and many others helped us define the problem and precise Tech Minimizers emotions, context and mindset when setting up the app.